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GPS Network | Saturday, 15 June 2024 09:35
 Market entry strategies
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Market entry strategies print E-mail

Secure growth and competitive position by global
sales and global sourcing

  • The market entry in Asia and Eastern Europe offers enterprises great chances, however, also entails risks:

  • Through new sales offices, companies can generate a considerable increase in sales. By global sourcing and shift of production they can profit from the favourable production costs of Asia and Eastern Europe and thus reach a considerable cost reduction for the finishing in Western Europe or the USA.

  • However the risks of such far-reaching decisions by individual functions like sales or purchasing for the entire enterprise are often not taken into account and prepared enough.

  • A good knowledge of the local rules of the game, the cultural differences, the administrative processes and the authority system as well as the tax and legal possibilities and restrictions is decisive for a successful market entry.

  • Together with you we work out an integrated company strategy for the Emerging Markets, which is coordinated with all necessary functional areas and is documented in a business plan with project plan and measure list. Our industry experts and managers accompany you until the individual projects are realized successfully.

GPS Network Global Professional Services supports you: 

  • Market entry strategy Asia / Eastern Europe and answer the following questions:
    • which products and price levels?
    • which market segments and which target customers?
    • what is the best business model for this market?
    • what are the most efficient sales and distribution channels?
    • how can risks be minimised and success optimized?
    • what are the best locations?
    • how is Asia in the comparison with Eastern Europe etc?

  • Company set up
    • Greenfield set up or M & A (search and assessment of potential partners)
    • Legal form
    • Tax and others promotional programmes

  • Business planning with project plan and measure list
    • Marketing & sales strategy
    • Purchase strategy
    • Production strategy
    • Logistics conception
    • etc.
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